Strategically Managing PPC Campaigns in Adwords [PODCAST]

Strategically Managing PPC Campaigns in Adwords [PODCAST] When your potential customers are looking for your product or service, how do you think they find it? Right, they usually start with Google. In order for them to find you, you need to show up in those search results. Have you wondered how to do that? Today, we’re talking to ’s own Rachel Wiinanen, our inbound marketer. She works a lot with AdWords, creating ads that will lead to click-throughs and lead to conversion. Today she’s going to tell us all about targeting the right keywords, writing engaging messaging, and optimizing your landing pages. She’ll also talk to us about what metrics to measure and share her thoughts on budgeting and goal-setting. You won’t want to miss this episode! Some of the highlights of the show include: Rachel’s job description and mission at . Rachel’s strategy for attracting the right audience through AdWords. Thoughts on writing great ad copy that gets clicks, as well as why testing is so important. How Rachel works with landing pages to boost the conversion rate. What Rachel measures when analyzing campaigns: trial acquisition cost, click-through rate, and more. She also talks about how she monitors various metrics. How to determine a budget when it comes to ads. Rachel’s best advice for someone who is new to AdWords and is just getting started. Quotes by Rachel: â€Å"Nothing is perfect, just test away. Test, test, test. There have been tons of times where I didn’t think an ad would perform very well and then outperforms other comparable ads by double.† â€Å"Things are always going to change. You’re always going to want to get more specific, more focused, more precise.† â€Å"My best advice for someone who’s new to AdWords would be don’t be afraid to test new things.†

Indian Red Scorpion Facts (Hottentotta tamulus)

Indian Red Scorpion Facts (Hottentotta tamulus) The Indian red scorpion (Hottentotta tamulus) or eastern Indian scorpion is considered to be the most lethal scorpion in the world. Despite its common name, the scorpion isnt necessarily red. It can range in color from reddish brown to orange or brown. The Indian red scorpion doesnt hunt people, but it will sting to defend itself. Children are most likely to die from stings because of their small size. Fast Facts: Indian Red Scorpion Scientific Name: Hottentotta tamulusCommon Names: Indian red scorpion, eastern Indian scorpionBasic Animal Group: InvertebrateSize: 2.0-3.5 inchesLifespan: 3-5 years (captivity)Diet: CarnivoreHabitat: India, Pakistan, Nepal, Sri LankaPopulation: AbundantConservation Status: Not evaluated Description The Indian red scorpion is a fairly small scorpion, ranging from 2 to 3-1/2 inches in length. It ranges in color from bright reddish orange to dull brown. The species has distinctive dark gray ridges and granulation. It has relatively small pincers, a thickened tail (telson) and a large stinger. As with spiders, male scorpion pedipalps appear somewhat inflated compared to those of females. Like other scorpions, the Indian red scorpion is fluorescent under black light. Several color morphs of Indian red scorpions exist. Sagar khunte /  Creative Commons Attribution-Share Alike 4.0 International license Habitat and Distribution The species is found in India, eastern Pakistan, and eastern Nepal. Recently, it has been seen (rarely) in Sri Lanka. Although little is known about the Indian red scorpions ecology, it appears to prefer humid tropical and subtropical habitats. It often lives near or in human settlements. Diet and Behavior The Indian red scorpion is a carnivore. It is a nocturnal ambush predator that detects prey by vibration and subdues it using its chelae (claws) and stinger. It feeds on cockroaches and other invertebrates and sometimes small vertebrates, such as lizards and rodents. Reproduction and Offspring In general, scorpions reach sexual maturity between 1 and 3 years of age. While some species can reproduce asexually via parthenogenesis, the Indian red scorpion only reproduces sexually. Mating occurs following a complex courtship ritual in which the male grasps the females pedipalps and dances with her until he finds a suitable flat area to deposit his spermatophore. He guides the female over the spermatophore and she accepts it into her genital opening. While scorpion females tend not to eat their mates, sexual cannibalism is not unknown, so males quickly depart following mating. Females give birth to live young, which are called scorplings. The young resemble their parents except they are white and unable to sting. They stay with their mother, riding on her back, at least until after their first molt. In captivity, Indian red scorpions live 3 to 5 years. The female Indian red scorpion carries her young on her back. Akash M. Deshmukh /  Creative Commons Attribution-Share Alike 4.0 International license Conservation Status The International Union for Conservation of Nature (IUCN) has not evaluated the conservation status of the Indian red scorpion. The scorpion is abundant within its range (except for Sri Lanka). However, there are high bounties on collection of wild specimens for scientific research, plus they may be captured for the pet trade. The population trend of the species is unknown. Indian Red Scorpions and Humans Despite their potent venom, Indian red scorpions are kept as pets. They are also kept and bred in captivity for medical research. Scorpion toxins include potassium channel-blocking peptides, which may have use as immunosuppressants for autoimmune disorders (e.g., multiple sclerosis, rheumatoid arthritis). Some toxins may have application in dermatology, cancer treatment, and as antimalarial drugs. Indian red scorpion stings are not uncommon in India and Nepal. While the scorpions are not aggressive, they will sting when stepped on or otherwise threatened. Reported clinical fatality rates range from 8 to 40%. Children are the most common victims. Symptoms of envenomation include severe pain at the site of the sting, vomiting, sweating, breathlessness, and alternating high and low blood pressure and heart rate. The venom targets the pulmonary and cardiovascular system and can cause death from pulmonary edema. While antivenom has little effectiveness, administration of the blood pressure medication prazosin can reduce the mortality rate to less than 4%. Some persons suffer severe allergic reactions to the venom and antivenom, including anaphylaxis. Sources Bawaskar, H.S. and P.H. Bawaskar. Indian red scorpion envenoming. Indian Journal of Pediatrics. 65 (3): 383–391, 1998. doi:10.1016/0041-0101(95)00005-7Ismail, M. and P. H. Bawaskar. The scorpion envenoming syndrome. Toxicon. 33 (7): 825–858, 1995. PMID:8588209Kovařà ­k, F. A revision of the genus Hottentotta Birula, 1908, with descriptions of four new species. Euscorpius. 58: 1–105, 2007.Nagaraj, S.K.; Dattatreya, P.; Boramuth, T.N. Indian scorpions collected in Karnataka: maintenance in captivity, venom extraction and toxicity studies. J. Venom Anim Toxins Incl Trop Dis. 2015; 21: 51. doi:10.1186/s40409-015-0053-4Polis, Gary A. The Biology of Scorpions. Stanford University Press, 1990. ISBN 978-0-8047-1249-1.